Kitesurfing Schools Are Turning Into a Money Machine
Contents
Introduction
In the past decade, kitesurfing schools have grown exponentially, becoming a thriving global industry. But what’s behind their success, and are lessons really worth the price? Let’s take a closer look at this booming business and what it means for all newbies and experienced watersport practitioners.
The Rapid Growth of Kitesurfing Schools in the Last Decade
Kitesurfing has transformed from a niche hobby into a mainstream watersport. This growth has fuelled a surge in kitesurfing schools worldwide.
- Increased Demand: With social media showcasing the sport’s adrenaline-filled lifestyle, more people are signing up to learn.
- Tourist Hotspots: Locations like Fuerteventura, Tarifa, and Cabarete are attracting vacationers eager to try something adventurous.
- Eco-Friendly Appeal: As an environmentally conscious activity, kitesurfing attracts a growing audience looking for sustainable sports.
For more about the appeal of kitesurfing, check out our guide, Why You Should Try Kitesurfing.
All of this sounds fantastic until it becomes an excuse for schools to become money factories with policies that have nothing to do with watersports’ philosophy.
Behind the Business: What Makes Kitesurfing Schools Profitable?
Today running a kitesurfing school is not just about teaching anymore—it’s about smart business strategies to do as much courses as possible, regardless conditions and students’ needs. The percentage of giving up on kitesurfing after a first unpleasant experience is too high.
To cover high fix costs, they try to maximize the time during ‘windy season’ creating standardized courses and, unfortunately, often underpaying instructors as well. Out of one hour of class, on average €70, instructors are usually paid only the 20% of it. This results in high turnovers and low quality.
For all these reasons, a big part of Sidekick Tribe mission is to empower instructors to define their own paths, equipping them with the tools to work with their passions and inspire learners to explore sports in their own way, matching them with instructors who resonate with their spirit.
What You Get for Your Money: Are Kitesurfing Lessons Worth the Price?
Kitesurfing lessons are undeniably pricey, but here’s why they’re worth the investment:
- Safety: Instructors teach essential skills to handle the kite and board confidently.
- Faster Progression: Learning on your own can be frustrating and risky.
- Expert Tips: Professional coaching helps you master advanced techniques faster.
Curious about the learning process? Read our article, What to Expect from Your First Kitesurfing Lessons.
The Future of Kitesurfing Schools: Sustainable Growth or Market Saturation?
As kitesurfing schools multiply, the market faces new challenges:
- Increased Competition: Only the best schools with certified instructors and top-notch equipment will thrive.
- Environmental Concerns: Sustainable practices will be essential as schools balance growth with protecting natural spots.
- Market Evolution: With innovations like wing foiling emerging, schools may diversify their offerings to stay competitive.
Final Thoughts: Consider Passionate Instructors
Our recommendation is to consider independent certified instructors running their own personal school that still teach driven by passion. They will usually have a much more personalized approach and guarantee a better service.
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